The “Disney” Strategy

by admin on March 31, 2010

An excerpt from an MBA lecture on “Creative Decision Making” for Aston Business School. Here Matt discusses the creative strategy attributed to Walt Disney.

Duration : 0:5:5


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{ 2 comments… read them below or add one }

insightsnow March 31, 2010 at 7:55 am

the advantage of …
the advantage of the disney strategy is each part – dreamer, realist, crtic has its own body language and verbal language including questions to trigger that part of the process. By moving through each part on their own, people can avoid contaminating a dream or the dreamer with critical thinking. As a result only theplan to implement the idea is critiqued and evaluated.

neuraxon77 March 31, 2010 at 7:55 am

Sounds similar to …
Sounds similar to De Bono’s Six Thinking Hats.

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